Samsung launches new speakers and soundbars – interior design and automatic voice control are emphasized

Samsung's Music Frame is a speaker designed to resemble a photo frame. The device can be customized with a variety of frames, allowing the speaker to blend into the rest of your home decor more discreetly than a traditional speaker solution.

AVPlussa has previously tested the Music Frame LS60D.At that time, the device's strengths were particularly its exceptional panel speaker solution, surprisingly loud sound for its size, and its suitability for playing background music at home or in more public spaces.

The Music Frame also works as part of a larger sound system. With wireless connectivity and the Samsung Sound app, the speaker can be integrated into the rest of your home's sound system. The Music Frame model has a suggested retail price of EUR 499.

The new addition to the collection is the Music Studio Wi-Fi speaker series, developed in collaboration with designer Erwan Bouroullec. The design of the series is said to be more furniture-like, meaning the speakers are not designed just as technical devices but also as a visible part of the home's look.

At AVPlussa Music Studio 5 and Music Studio 7 were previously introduced in a separate news article, where the series was found to stand out from Samsung's other speaker solutions with a clearly more design-driven approach. The collection positions itself in the field of premium wireless speakers, where appearance, multi-room use and TV-connectivity features play a key role.

The Music Studio speakers can also be used as a multi-speaker system, allowing for a wider sound field in a space. Samsung's recent press release states that the Music Studio 5 will be priced at 379 euros and the Music Studio 7 at 599 euros.

Samsung's soundbar lineup is increasingly focusing on automatic sound optimization. The Q-series HW-Q995H analyzes content in real time, adjusting the sound to suit the content you're watching or listening to.

In practice, this can mean things like emphasizing dialogue, balancing volume across different types of content, and expanding the soundstage. The goal is to make the viewing and listening experience smoother without the user having to manually adjust settings.

The HW-QS95H, on the other hand, is a versatile soundbar with a built-in subwoofer. It can be placed on a TV stand or mounted on a wall. The room-adaptive sound is adjusted using a built-in microphone, and thanks to music streaming support, the device can also be used for more than just improving TV sound.