Samsung introduced new TVs, smart displays and speakers in Frankfurt

On the television side, Micro RGB will be a key technology for the 2026 lineup. It produces colors using individually controllable red, green and blue LEDs that are less than 100 micrometers in size. Unlike the traditional structure based on white backlighting and color filters, colors are created directly using RGB light sources.

Samsung claims that the solution aims to improve brightness, contrast, and color reproduction. The Micro RGB series is said to achieve 100 percent color coverage in accordance with the BT.2020 standard.

Previously introduced with a 115-inch model, the Micro RGB range will be expanded with a new 130-inch flagship model in 2026. The range will also grow to include 55, 65, 75, 85 and 100-inch sizes. The Micro RGB range is scheduled to be available in Europe in May.

Samsung's 2026 TVs will not only use AI to enhance the picture, but also to enhance the user interface. The Vision AI Companion feature aims to make using your TV more natural and personal than ever before.

In practice, the TV can be asked for information, recommendations or help regarding the content displayed on the screen. For example, more interactive user experiences can be built around searches related to sports broadcasts, food programs or local experiences.

Also included are AI Picture Optimisation, AI Sound Controller Pro and AI Football Mode. AI Picture Optimisation analyses content and optimises picture and sound based on that. AI Sound Controller Pro allows you to adjust the TV's sound mix using voice commands, while AI Football Mode recognises a football match and adjusts the viewing experience to create a stadium-like atmosphere.

Vision AI Companion is said to be available across the entire 2026 television lineup, including UHD models.

Samsung continues to expand its Glare-Free technology across its OLED lineup, bringing the technology to the S90H, S95H, and S99H models in 2026.

The solution aims to reduce reflections from lights and windows in the viewing area without compromising color accuracy. This is particularly interesting for living room use, where the TV is often viewed in changing lighting conditions.

The top-of-the-line S99H model also emphasizes a slim, interior-friendly installation. With the Zero Gap wall mount, the TV can be installed almost flush with the wall using a separately sold wall mount.

Samsung's innovations aren't limited to traditional TVs. The Movingstyle is a portable TV/smart display combination with a built-in battery and touchscreen. The device is designed to be moved between different rooms in the home.

The living room, home office, kitchen, and bedroom can be considered as places of use. This way, The Movingstyle is part of a broader change, in which the screen is no longer necessarily a device permanently installed in one place, but a mobile user interface for entertainment, work, and other content that accompanies everyday life at home.

The Frame Pro, on the other hand, continues Samsung's lifestyle TV line. The model combines Neo QLED picture quality, a design familiar from art TVs, and the Wireless One Connect Box, which aims to make installation cleaner and more flexible.

On the audio side, Samsung is introducing the new Music Studio 5 and Music Studio 7 Wi-Fi speakers. The speakers were designed in collaboration with French designer Erwan Bouroullec, and are said to go on sale in May 2026.

The Music Studio speakers emphasize both appearance and sound quality. They are positioned as part of the home, where the speaker does not have to be just a technical device, but also an object that fits into the interior. Thanks to Wi-Fi connectivity, the speakers fit naturally into multi-room audio and a modern home entertainment environment.

The new products complement Samsung's TV range, especially in homes where a separate wireless sound solution is desired alongside the image, without the traditional set of hi-fi components.

Alongside the Music Studio speakers, there is also the Sound Tower speaker, which is aimed at larger gatherings and parties. The product emphasizes room-filling sound and Party Lights.

The Sound Tower's role in the collection is different from the Music Studio speakers. While the Music Studio 5 and 7 seem to be aimed at stylish and more permanent sound reproduction in the home, the Sound Tower is built more around temporary events, evening parties and summer sports stadiums.

This takes Samsung's audio lineup in two directions: a home-style Wi-Fi speaker and a more powerful event speaker.

Samsung says it will equip its 2026 TVs with Knox Security, which is designed to protect users' personal data and connected devices, and will also provide seven years of Tizen OS updates.

Long-term update support is an important part of the whole, as TVs are increasingly becoming networked devices whose lifespan is not determined by just the panel or speaker solution. Software updates will also affect artificial intelligence functions, applications and security in the future.