OnePlus has been one of the best-selling phone brands in Finland. However, now OnePlus is going out of business, meaning it will no longer launch new products. The decision applies to all of Europe.

The decision is based on the decision of OnePlus' parent company OPPO to replace OnePlus with its own OPPO brand. In practice, OPPO is "killing" OnePlus. OPPO says it will also strengthen its position in Finland and other Nordic countries.

OPPO says it will expand its premium smartphone offering, improve product availability, and develop customer service and collaboration in the region. In practice, the OPPO brand, and especially its Find series devices, will increasingly replace OnePlus.

However, for OnePlus users, the change does not mean an immediate end to support. Existing OnePlus users will continue to receive customer service and maintenance through the same channels as before, and existing warranties and previously announced commitments for software updates, operating system upgrades, and security patches will remain intact.

This means that eligible OnePlus devices will continue to receive updates according to previously announced device-specific schedules, while older devices will continue to receive maintenance support for their current software version.

On the software side, the change may be even more visible to users than just a brand change.

OnePlus' OxygenOS has been one of the brand's key appeals to many users, although it has become more similar to OPPO's ColorOS in recent years. When new OnePlus devices are no longer brought to Europe and replaced by OPPO Find series phones, the user is effectively transferred to OPPO's ColorOS world.

The promised updates for existing OnePlus devices will continue, but the upgrade path seems to be heading towards ColorOS. Users won't necessarily be forced to switch to a new UI all at once, but staying with OxygenOS could mean being stuck with an older software version without regular updates. This makes the change more significant than just a logo change for many OnePlus users.

OPPO is also launching a migration campaign for OnePlus users in Finland, Sweden and Denmark. The exact terms of the campaign will be published later on the OnePlus and OPPO online stores. The campaign allows OnePlus users to transfer their membership to OPPO. Users who transfer their membership will receive a free 80W SUPERVOOC power bank.

In addition, existing OnePlus users will receive a €200 discount on eligible OPPO Find series devices. Customers who agree to OPPO online store promotions will also be offered a 30 percent discount coupon on selected smart devices.

OnePlus has long been part of the same entity with OPPO, and the companies have leveraged shared R&D resources, technology, software platforms, and supply chains. Now this collaboration is even more evident at the brand level: OnePlus is moving away from Europe for new products and OPPO is taking its place.